Chapter 2 - Understanding Power and Influence
A bigger base = more power. More voices, more stories, more influence on lawmakers, media, and policy outcomes. But growth isn’t just about numbers — it’s about building a stronger, more connected community of small business owners who are ready to act.
Why Grow Membership?
A “member” doesn’t have to pay dues or attend every meeting. A member is someone who:
Identifies with the values of the group
Takes action when invited (even occasionally)
Shares their experience or supports campaigns
Stays in the loop and feels like they belong
What Do We Mean by “Member”?
Growth Tactics That Work
1. Peer referrals
Ask your members to introduce you to 1–2 business owners they respect.
2. Events with a clear purpose
Use town halls, listening sessions, or workshops to build connection and recruit.
3. Low-barrier entry points
Not everyone’s ready for a lobby meeting. Invite folks to sign on to a letter, share a post, or fill out a quick survey.
4. Go where they are
Find members at community events, small biz markets, industry meetups, or online in local business Facebook or Instagram spaces.
5. Stay in touch
Follow up. Share wins. Invite them to the next thing.
Keep track of every conversation. A messy spreadsheet is better than no system at all. Growth comes from follow-up, not just first contact.