Chapter 4 - Organizing for Policy Wins
Why Coalitions Matters
You can’t win policy fights alone — and you shouldn’t try. Coalitions bring together different groups to share resources, reach more people, and amplify each other’s power.
A strong local coalition helps show lawmakers that an issue has broad support — not just from small businesses, but from parents, workers, community orgs, and faith leaders too.
Think about:
Workers, unions, and employee advocacy groups
Racial and economic justice orgs
Faith communities
Parent and family advocates
Immigrant and refugee-led organizations
Education or healthcare groups
Other small business networks
Who Should Be at the Table?
What Makes a Coalition Strong?
Shared goals – Not everyone has to agree on everything, but there should be alignment on key outcomes.
Clear roles – Who’s leading outreach? Media? Lawmaker meetings?
Regular communication – Stay in touch, share updates, celebrate wins
Respect + trust – Value each other’s time, communities, and leadership
Start with listening, not pitching
Ask what they care about and how your issues intersect
Be honest about what you’re asking for and what you can offer
Show up for others’ campaigns, not just your own
Tips for Building the Table
Coalition ≠ Consensus
You don’t need everyone to agree on every tactic. You need alignment on the goal, coordination on strategy, and commitment to move together when it matters.