Chapter 5 - Events, Actions & Momentum
Why media shouldn’t be an afterthought
A successful event doesn’t just reach the people in the room — it reaches hundreds or thousands through press, photos, and stories. That’s why every action or event should have a media strategy built in.
1. Plan your hook. Why is this timely? Who’s involved? What’s new or surprising?
2. Prep your spokespersons. Have business owners ready with short, powerful soundbites.
3. Craft a press advisory and release. Send it out 2–3 days before, and follow up with calls.
4. Get good visuals. Use signs, banners, and business settings. Photos can make or break coverage.
5. Follow up fast. Send reporters quotes, images, and context right after the event.