Chapter 1 - Advocacy
Why Advocacy Needs Goals
Advocacy is a marathon, not a sprint. And like any movement, it needs direction. Clear goals give your advocacy focus, momentum, and a way to measure progress — even when change takes time.
Setting strong goals helps you:
Stay grounded when things get chaotic
Make strategic decisions
Know whether your efforts are working
Keep your team and supporters aligned
Your goal might be:
Policy-based: Passing, defeating, or amending a law or rule
Relational: Building power through partnerships, memberships, or relationships with officials
Media-focused: Changing the public narrative or elevating your issue
Movement-building: Engaging more people in your campaign
Not every win is a law passed. Often, smaller victories build momentum toward long-term change.
Types of Advocacy Goals
Goals should be bold enough to matter — but doable enough to be motivating. Start with where you are, and build toward bigger demands.