Chapter 5 - Events, Actions & Momentum
A local action is a visible, public way to show that people care — and demand change. Whether it’s a press event, rally, banner drop, or delegation visit, your action:
Gets attention from media and the public
Pressures decision-makers
Builds energy and pride in your base
Makes your campaign real in the community
You don’t need hundreds of people. You need the right message, the right moment, and a team to pull it off.
Why Local Actions Matter
Press conference or media event
Sign delivery or petition drop
Small business walk or tour
Rally or speak-out
Pop-up demo or creative protest
City hall or lawmaker visit
Mobilizing turnout for a hearing or vote
Types of Local Actions
Don’t just make noise — make news. Plan with purpose. Invite press. Take photos. Capture quotes. Use the moment to move your message.
Pro Tip
Clear goal – What are you trying to show or shift
Targeted audience – Who needs to see or hear it?
Strong visuals – Banners, signs, or branded gear
Real stories – Center impacted voices
A follow-up plan – What comes next?