Chapter 4 - Organizing for Policy Wins
Why Petitions & Sign-ons Work
Petitions and sign-on letters are simple but powerful tools. They show decision-makers that your demand has support — not just from individuals, but from business owners, community groups, and local leaders.
They're also great organizing tools:
They give people a clear, easy way to take action
They build your list of supporters
They amplify your public message
They can be delivered at key campaign moments to boost pressure
Petitions vs. Sign-On Letters
Petitions:
Signed by the general public or supporters
Can be online or physical
Short message with lots of names
Sign-On Letters:
Usually signed by organizations or small business leaders
Include a longer explanation, story, and specific demand
Sent to a decision-maker with a cover note and media pitch
Write your demand clearly and briefly
Make the sign-on easy (Google Form, Action Network, handwritten)
Track who signs and how to follow up
Set a deadline and deliver it publicly if possible
How to Make It Work
Use petitions or sign-on letters when you want to:
Kick off a campaign with broad support
Pressure a decision-maker before a vote or action
Get earned media attention
Create a viral or visual moment (especially when delivered in person)