Campaigns

Core Strategy:
1,000 Main Streets (1KMS)

1,000 Main Streets Base-building

1,000 Main Streets is a national movement of Main Street leaders fighting for a fair economy—organizing in their communities, shaping policy, and electing champions who put Main Street first. What starts as house parties and community gatherings grows into the policy campaigns that uplift our local economies.

We're not just talking shop—we're building power.

National Policy Campaigns

Small Business Tax Fairness Coalition

Main Street Alliance and Small Business Majority are teaming up to ensure small business voices shape the public understanding of the new tax law—and build momentum for a fairer tax code. Through education, storytelling, and research translation, we’re showing why true tax fairness is essential for a thriving entrepreneurial economy.

Care is Capital

Care Is Capital is our national campaign to stop cuts to healthcare that threaten the stability of Main Street. From Medicaid to ACA premium tax credits, we’re organizing small business owners to speak out about how access to care sustains their teams, their customers, and their communities. Because care isn’t charity—it’s economic infrastructure.

State Campaigns & Rapid Response

Focus state Campaigns

  • Active Campaigns:

    • Pro-Main Street Budget: MSA is organizing main street leaders from across the state to fight for a budget that strengthens local economies. MSA members are educating lawmakers on what protecting and expanding the Main Street Bounceback and Child Care Counts programs would do for working class families invested in the uplift of their communities. MSA is also advocating for the extension of postpartum Medicaid supports, as Wisconsin is the only state in the US not to offer it.

  • Active Campaigns:

    • Paid Leave Implementation: MSA members worked tirelessly in 2023 to pass Paid Leave in the state under Gov. Walz. Now, MSA is leading an educational campaign to ensure that entrepreneurs are equipped with the informational resources to plan for Paid Leave implementation—individualizing supports for immigrant, BIPOC, and women-run enterprises in the state.

  • Active Campaigns

    • 1,000 Main Street base-building and rapid response: MSA is working with local champions to elevate testimony highlighting the ways that executive orders, tariffs and certain policies are impacting Main Streets.

  • Active Campaigns:

    • Paid Leave Passage: MSA is organizing women entrepreneurs to build the case and educate lawmakers on why passage of Paid Leave would drive business sustainability and make the state more competitive.

  • Active Campaigns:

    • Aligning Labor and Capital: Working with Iowa Citizen Action Network and the Iowa Federation of Labor, MSA is identifying issue alignment between unions in the state and high-road employers and small business owners.

Legal Action and Rapid Response

Small businesses don’t succeed in chaos. We rely on fair markets, functional public services, and a government that works for the people—not against them. But when extremist politicians gut funding for key agencies, it’s small businesses and working families who pay the price.

That’s why Main Street Alliance doesn’t just organize—we take the fight to the courts. Whether it’s blocking unlawful funding freezes, defending pro-small business policies, or stopping billionaires from turning federal agencies into their personal playgrounds, we elevate small business testimonies when Main Street is under attack.