Chapter 1 - Advocacy
Power is the ability to influence decisions, control resources, and shape outcomes. It shows up in many forms — some visible, some hidden — and understanding how it works is key to effective advocacy.
You don’t need to hold elected office or run a major company to have power. Communities, workers, business owners, parents — we all have power when we get organized and make our voices heard.
What is Power?
1. Institutional Power
Held by people or entities in formal positions — like government officials, agency heads, or CEOs — who can make or block decisions.
2. Collective Power
What happens when communities, coalitions, or movements come together. It’s how advocacy wins happen — not through one voice, but many.
3. Narrative Power
The ability to shape how issues are talked about. Stories, symbols, media — these shape what the public believes is possible and important.
4. Economic Power
Money talks. Business owners, workers, and industries can use their economic influence to push for change or stop harmful policies.
5. Relational Power
Built through relationships — with allies, partners, and even opponents. Influence often comes through connection.
Types of Power in Advocacy
Someone might not hold formal power, but still have influence — because they’re trusted, popular, or respected. A pastor, a small business owner, or a local artist might not be in office, but their voice carries weight.
To be effective, advocacy must recognize both who holds formal power and who influences them behind the scenes.
Influence ≠ Authority
Before you can advocate effectively, you need to understand the power landscape:
Who has the ability to make the decision you want?
Who can influence them — directly or indirectly?
What power do you and your allies already hold?
Where are the pressure points?
Power isn’t static. It can grow, shift, or shrink. The more we understand it, the more strategically we can build it — and use it to win.