Chapter 3 - Media and Storytelling
A public spokesperson doesn’t have to be a celebrity or politician. As a small business owner, you already hold powerful credibility. When you speak publicly — at press conferences, hearings, rallies, or in media interviews — you help:
Personalize the issue
Shape public opinion
Influence decision-makers
Mobilize others to join
Being a spokesperson is about using your voice clearly, confidently, and strategically.
Why It Matters
Speaks from lived experience
Stays focused on the message, not the spotlight
Knows how to connect with different audiences
Balances emotion and facts
Can tell a short, memorable story with a clear demand
What Makes a Strong Spokesperson?
1. Know your message.
Anchor everything you say to the campaign goals. Have 2–3 key points in your back pocket.
2. Know your audience.
Is it lawmakers? Local press? Fellow business owners? Shift your tone, story, or examples to meet the moment.
3. Know your role.
You’re not the whole campaign. You’re the voice that brings it to life.
3 Keys to Spokesperson Impact
Breathe before you begin
Practice saying your story out loud
Keep it short and real — speak like a person, not a politician
Stay grounded in values: fairness, freedom, dignity, community