Chapter 3 - Media and Storytelling
You don’t need to go viral to make an impact. Social media is a fast, free tool to:
Spread your message
Mobilize your base
Build your brand
Pressure decision-makers
Share real-time wins and challenges
And small business owners have a natural advantage — people already follow you because they care about your work and voice.
Why Social Media Matters in Advocacy
1. Share your story, not just stats
Let people know why you care, not just what’s happening. Post about how policies affect your business or community.
2. Use visuals
Photos, short videos, or even a selfie from an event or city hall visit go a long way.
3. Tag & target
Mention lawmakers, reporters, or partners by name. Tag your city council or state rep. Use campaign hashtags.
4. Keep it simple
Short, bold captions win. Use your authentic voice — no need to sound like a press release.
5. Post consistently
Even 1–2 posts a week can build awareness. Repurpose content from emails, meetings, or media hits.
Smart Social Advocacy Tactics
“As a small business owner in [City], I’m asking [@RepSmith] to support paid leave. My team and my family depend on it. #PaidLeaveForAll”
“Our local business community needs fair tax policies to survive — not more breaks for big corporations. #TaxFairness #SmallBizStrong”