About

Mission

MSA empowers small business owners to build a thriving and sustainable economy.

We cultivate a strong network of entrepreneurs, connecting them with resources, expertise, and opportunities to grow their businesses. Through collaboration and shared knowledge, we help small businesses navigate challenges, strengthen their operations, and contribute to vibrant local communities.

Vision

We envision an America where small business owners are equipped with the resources and connections they need to thrive.

Main Streets flourish when entrepreneurs support one another, share best practices, and build strong local economies. By fostering collaboration and providing business owners with the tools for long-term success, we help create a landscape where independent businesses can grow sustainably and adapt to changing economic conditions.

We are committed to ensuring that small businesses—whether sole proprietors, family-run enterprises, or expanding local companies—have a seat at the table in shaping a more dynamic and inclusive economy. Through education, shared expertise, and a strong network of business leaders, we help entrepreneurs navigate challenges, seize opportunities, and drive innovation in their communities.

By strengthening the voices and influence of small business owners, we contribute to a more resilient economy—one where local businesses not only survive but thrive, fueling job creation, community investment, and long-term prosperity.

History

Listening to small business owners has been at the heart of MSA since our founding in 2006.

What started as a network of entrepreneurs in Maine, Washington, Oregon, and other states has grown into a nationwide alliance focused on fostering resilience and sustainability for small businesses.

In 2008, MSA brought multiple small business networks together to provide resources and support for entrepreneurs navigating challenges in an evolving economy. As the financial crisis reshaped the small business landscape, we expanded our reach through grants, peer-to-peer learning opportunities, and a growing network of state-level organizers.
During the COVID-19 pandemic, our coalition mobilized to ensure small business owners had access to critical relief resources. We supported entrepreneurs across the country in understanding and utilizing programs like the CARES Act and the American Rescue Plan Act. In Wisconsin, for example, we worked with local leaders to help direct $1.3 billion in small business support—the highest per capita investment of any state.
In 2023, MSA helped small business owners in Minnesota navigate the rollout of statewide paid leave, ensuring they had the tools and knowledge to implement new workplace policies effectively.
Today, MSA continues to evolve, providing small business owners with tools, connections, and strategic support to build stronger, more resilient businesses. Through digital engagement, peer networks, and on-the-ground collaboration, we remain committed to strengthening Main Streets nationwide.

Approach

When small business owners share their experiences, their voices carry weight.

Entrepreneurs are trusted community leaders, and equipping them with the information and resources to build sustainable enterprises creates lasting benefits for local economies.

With over 16 years of experience supporting small business networks, MSA has learned that lasting success comes from collaboration, shared knowledge, and strategic support. Our members have shown us that the most effective initiatives are built on research, strong peer networks, and access to resources that help businesses navigate challenges and opportunities. This understanding shapes how we support small business owners, ensuring they have the tools they need to grow and thrive.

We see states as innovation hubs that shape the broader economy. Through in-person and digital engagement, we amplify small business voices to strengthen local markets.

What we do:

Gather insights through internal polling on entrepreneurs' needs.
Establish small businesses as community gathering spaces.
Provide training and resources to help entrepreneurs grow and lead.
Host events that foster meaningful connections among business owners, communities, and elected leaders.
Facilitate peer-to-peer learning and access to business-sustaining resources.
Leverage digital advocacy to unite entrepreneurs around our mission.

Inclusive Organizing

At the heart of MSA’s work is a commitment to meaningful engagement—an approach that values the diverse experiences and expertise of small business owners.

Our network thrives on collaboration, where entrepreneurs come together to share best practices, access resources, and build lasting connections that strengthen their businesses and communities.

MSA recognizes that many entrepreneurs face barriers to accessing capital and opportunities. By fostering a supportive environment, we help ensure that all small business owners—regardless of background—can navigate challenges, grow their enterprises, and contribute to a thriving economy. A strong, diverse small business community fuels innovation, strengthens local economies, and creates opportunities that benefit everyone.