Chapter 2 - Understanding Power and Influence
You can’t (and shouldn’t) organize alone. Local leadership teams help share the load, deepen ownership, and sustain long-term advocacy. They’re made up of small business owners who commit to leading others, shaping strategy, and growing the movement with you.
A leadership team is not just a list of volunteers — it’s a group of people who make decisions, take responsibility, and help steer the work.
Why Local Leadership Teams?
Drive campaigns — Plan events, speak to media, meet with lawmakers
Support outreach — Identify and recruit new members
Represent the base — Reflect the needs, values, and concerns of other local business owners
Grow the movement — Bring their networks, skills, and creativity into the work
What Leadership Teams Do
What Makes a Strong Team?
You don’t need 20 people. Start with 3–5 committed business owners who are:
Trusted and respected in the community
Willing to show up and follow through
Representative of the broader base (race, industry, geography, etc.)
Open to collaboration and shared decision-making
Not everyone will lead the same way. Some people plan behind the scenes. Others shine at a mic. Build a team with diverse strengths and make space for different leadership styles.
Tips to Build Your Team
Pro Tip
Use 1:1s and listening sessions to identify who’s ready
Be clear about expectations and time commitments
Invite people into leadership — don’t just hope they volunteer
Create a space where folks feel valued, supported, and heard
Celebrate wins and share credit!