Chapter 3 - Media and Storytelling
When you get interviewed — whether for radio, TV, podcasts, or print — you’re not just answering questions. You’re shaping a story, influencing the public, and calling decision-makers to act.
You don’t need to be perfect. But you do need to be clear, authentic, and prepared.
Why Media Interviews Matter
Before the interview, ask:
Who’s the audience?
What’s the angle or topic?
Will this be live or edited?
How long will it be?
Your goal: Stay focused on your core message — not on being an expert in everything.
Interview Basics
1. Practice your narrative. Anchor your answers in your personal story.
2. Stay on message. Have 2–3 points you want to get across — and repeat them.
3. Bridge back. If you’re asked a tough or unrelated question, pivot:
“That’s a good point, and it reminds me why we’re fighting for…”
“What I’ve seen in my business is…”
4. Stay calm. Speak slowly. It’s okay to pause.
Tools to Prepare
What Makes a Strong Interview Quote?
Personal but concise
Grounded in values
Action-oriented
Easy to remember
Example:
“I’m not asking for special treatment — just a level playing field so small businesses like mine can compete.”