Main Street Alliance Action Fund Takes on Big Tech with New Ad Buy

December 16, 2021

Washington, DC - Starting today, December 16th, Main Street Alliance Action Fund began a digital and broadcast ad campaign to highlight why it’s time to hold Big Tech accountable. The new video ad urges Congress not to allow large tech companies to use small businesses as their shield against reform and accountability any longer.

The four largest tech companies have cynically cast themselves as saviors of mom-and-pop shops, and lifelines for entrepreneurs. But the truth is that Big Tech exploits small businesses at every step of the way, by providing misleading and unreliable data, imposing hidden costs, designing confusing interfaces, making abrupt changes in their rules and algorithms, and having inadequate customer service.

“Guardrails on Big Tech are incredibly important to small businesses competing on and with these giant platforms that also determine and control the avenues to reaching customers,” said Didier Trinh, Director of Policy and Political Impact at Main Street Alliance Action Fund. ”Antitrust regulation and enforcement is one place where we can look to build a more resilient and fair economy coming out of the pandemic.”

The new campaign – running in Politico and DC broadcast networks– will cut through the false narratives long spun up by Silicon Valley giants and encourage Congress and the FTC to rein in Big Tech.