Organizing for Small
Business Power:

The Main Street Alliances’ Small Business Owners - Leadership Training

A multi-day leadership collaborative event designed to build a network of organized small business leaders on the issues that matter most for their local economy, businesses, their employees, and the community they serve. On March 13, 2023, Main Street Alliance will launch its inaugural Small Business Leadership Training, bringing together 25 small business owners, our top leaders, to help build winning campaigns that can shift our economic narrative, wield power, and win on issues that matter most to “true” small businesses. 

Our democracy is in crisis, and small business owners have a lot of power when we organize.  The 2.5-day training will provide MSA members with an opportunity to network with other leaders from across the country, strategize on building leaders who want to invest in a circular economy, strategize, and build a plan to take on corporate power, fight for public investments in paid leave, child care, and more.

March 13-15
Alexandria, VA

We are thrilled to have you join us for Organizing for Power: A Main Street Alliance Small Business Organizing Training on March 13-15, 2023 in Alexandria, VA. You’ll join dozens of business owners from multiple states to connect and learn together about practical ways to organize and build power for community-focused, people-centered small businesses and local economies and a future economy that prioritizes good jobs, equity, and community.

Welcome MSA Members!

 Is this training right for you? 

You will not leave with all the answers, but you will leave with the skills to build a community or organize small business leaders. 

This small business organizing training is designed to recruit, develop, and sustain  a leadership network of true small business owners who can lead in transforming communities across the country. 

We see our training in March as an opportunity to re-think about democracy. This inaugural Main Street Alliance signature program is about what it means to organize in partnership. Independent small business owners do have market and civic power. Organizing that power will amplify its influence.

Training will be an interactive, dynamic, and substantive, peer leadership development program. Facilitated by seasoned organizers, the multi-day training will offer practice in good storytelling, consideration of some of the larger themes in public life right now, lifting up of the driving values of independent businesses like yours, real discussion about power, and practical steps for building and running effective issue campaigns. As a business owner, you will collaborate with members of the MSA Team — and with peers — to learn how to build authentic power through organizing. We hope you will leave the training with a strong sense of discovery and feeling of owning the fundamentals to be able to do this on your own.

Thanks to the investment of donors and funders, we can offer this inaugural training program at no cost for our members. Participants will be responsible for their own travel to Alexandria, VA and hotel accommodations. We do have a limited budget to assist a small number of business owners who need travel assistance to participate. Please indicate on the registration form if you are interested in being considered for a scholarship for travel and/or accommodations.

A Leadership training built for you!

Meet your Trainers

Logistics Details

Event Dates:
Optional reception March 13 at 5pm - welcome and networking social

March 14th & 15th in Alexandria, Virginia

When booking travel please plan to arrive on Monday, March 13th. Training is planned for two full days on March 14th and 15th. 

Event Hotel:

We hope you will consider staying at the Hotel Indigo - Old Town Alexandria, a boutique hotel located on the waterfront and within walking distance to the training location. We have reserved a limited number of rooms at the discounted rate of $225/night. In a follow up email, we will include a link for making your reservation there. Of course, you may make other arrangements for accommodations if you prefer.

Training Location:
ALX Community Waterfront
201 N. Union Street, Alexandria, VA

Alexandria, VA is a small historic city on the Potomac waterfront near downtown Washington, DC and a few short metro train stops from Reagan National Airport.

FAQs