The Main Street Relief Fund was born out of necessity & generosity.

Main Street Alliance, with generous support from Crown Royal, formally launched the Main Street Relief Fund in 2020 to support small businesses that were unable to access critical aid when the pandemic hit.

All over the country, America’s independent bars, restaurants, stages and local neighborhood spaces are were danger of disappearing and the fund was a way for us to provide direct support to struggling small businesses. Progress has been made through tireless and continuous advocacy to drive longer-term, comprehensive support through Congress, for all small businesses, but small businesses need grants to survive and truly recover.

To date, the fund has supported 65 small businesses in communities across the country.

Applications for Round 3 Closed Aug 7th, 2021.

Recipients will be notified shortly.

Announcing round 3 of the Main Street Relief Fund in partnership with Seagram’s 7

Seagram’s 7, the Iconic American Whiskey Brand, is partnering with comedian Iliza Shlesinger and the Main Street Alliance to help small businesses, including local bars, in recognition of National Dive Bar Day on 7/7.